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This domain states the following, "Where you will never pay a dealer fee! Make the most of your shopping experience by creating an account." We observed that the web site also said " Access your saved cars on any device." It also stated " When price changes, new offers become available or a vehicle is sold. Enter your registered email address to request a password reset link. New to our site? Youve Successfully logged in! View My Favorites Page . Youre now logged in as. Would you like us to send you price alerts? Providing an email lets you." The header had Bill Jarrett Ford as the highest ranking keyword. It was followed by new used Ford dealership, auto financing, and service which isn't as ranked as highly as Bill Jarrett Ford. The next words the site uses is Bowling Green. Lake Wales was also included and might not be seen by search parsers.